design | director | creative

about

Rusha (roo•sha) is a curious designer and a bold explorer currently living in wicked Boston. Rusha has crafted clear and compelling communications for businesses and non-profit clients, leading all phases of the design process – strategic direction, conceptual design exploration, brainstorming, creative execution and storytelling. She strongly believes in meaningful engagement and is collaborating with a start-up in the clean energy space to accelerate the adoption and accessibility of these technologies.

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Design is a lens through which we view the world and design has the power to change it. I truly believe that. 

 

select CLIENTS :

Isabella Stewart Gardner Museum
Cambridge Arts Council
Harvard Medical School
Mirasa Design
Boston Public Library
Chhandika Dance Institute
AID India
Kahani Magazine
Canines Can Care
Quality Plus

With over 15+ years of experience, I have a passion for designing for good, making complex concepts simple, using design to communicate value and drive adoption. I love creating complete experiences for products, define user experience, strategize the direction, craft branding and visual plan by putting the emphasis on a friendly and innovative human-centered design.  

I strongly believe in meaningful engagement and I lead design at EnergySage, a start-up accelerating the adoption and accessibility of solar. A founding team member, I’ve created EnergySage’s branding and product design from the ground up. I am hands-on and mentor talented designers, shape the design team’s culture, champion a cohesive brand and consumer experience, and evangelize design thinking company-wide.

I am constantly looking for new ways to leverage design thinking, user experience, and culture to attain a deeper understanding of human behavior to make an impact. In this endeavor, I love exploring different environments and getting lost in strange cities. Warmer cities preferred!

 

My work has a wide variety of range, breadth as well as depth. Few more samples: